I Will Never Shop Ikea Again
The 1965 KONCENTRA unit of measurement was purchased at the first IKEA store in Älmhult
A local Swedish man, Bengt Johansson, has become a buy back hero after using the IKEA purchase back service to render the IKEA KONCENTRA bookcase he purchased in 1965, in perfect condition, consummate with his original handwritten paper receipt for the detail.
Bengt wanted to take reward of the buy back service, and ensure that the piece of furniture he'd taken such expert intendance of for many years, would alive on after its render to the store. After discussions with IKEA, it was agreed that the unique piece would be auctioned online, with proceeds from the auction going to global charity Save the Children. Since being posted on Swedish auction site Tradera, the webpage has had huge involvement with over 24,000 views already from potential buyers. Bids currently stand at SEK iv,850 (approx. EUR 470).
Speaking about his determination to return the much-loved bookcase, Bengt said "I never imagined when I drove from Jönköping to Älmhult in 1965 that I would exist returning the same bookcase over half a century later. It's great that IKEA allows people to share their items with others, and requite them a second life rather than buying new all the time. Information technology feels good to have kept my furniture in skilful status for so long, just being able to run into it re-used and resold is an added bonus."
The IKEA buy back service was introduced globally to get in easier for customers to give furniture a second life, and is part of the company'southward mission to go climate positive and circular by 2030. Customer research showed that many people felt bad about throwing things abroad and preferred to repair, reuse or recycle – but lacked the time, knowledge or free energy to do so.
Karen Pflug, Chief Sustainability Officeholder, Ingka Group, said: "Bengt has cherished his KONCENTRA for over half a century, and his story is a great case of how many of us love and care for our furniture and want to laissez passer it on for others to relish. Our ambition for our buy dorsum service is to brand it like shooting fish in a barrel and attractive for customers only like Bengt, to bring back IKEA article of furniture and give it a second life. Raw materials account for about half the total IKEA climate footprint – keeping products and materials in use for longer, and ensuring great quality and durability through our democratic design process, plays an important part of the journey towards creating a climate positive and circular IKEA.
"IKEA has e'er been most creating a improve everyday life for the many people, so nosotros're thrilled that the bookcase will notice a new home while likewise generating a donation to help those who need information technology virtually this Christmas. A twelvemonth on from the launch of our purchase back service globally, we hope that this story volition inspire many more people to consider returning their own pre-loved IKEA products, rather than throwing them abroad. Who knows, there might exist an even older item out there waiting to be rehomed!"
Visit the auction site here , and for more than details on the IKEA buy dorsum and service, visit the website here .
Media enquiries
For further information, journalists and media professionals can contact the states at printing.role@ingka.com or by calling +46 70 993 6376
Source: https://www.ingka.com/news/ikea-celebrates-the-oldest-item-ever-returned-through-its-global-buy-back-service-after-56-years/
0 Response to "I Will Never Shop Ikea Again"
Publicar un comentario